A Step-by-Step Guide to Bluesky: The App Everyone is Leaving Meta For

Have you ever found yourself doom-scrolling on Meta, wondering if there's a platform where the algorithm doesn’t feel like it’s actively working against you? Enter Bluesky, the buzzworthy app everyone is talking about and for good reason.

Think of Bluesky as the cool, indie version of Twitter with a major plot twist: you’re in control. In this guide, I’ll walk you through everything you need to know about Bluesky: what it is, how to get started, and how to make it work for your brand or business.

And if you’re more a visual learner and podcast-loving person, you might want to download my free Bluesky fundamentals webinar.

Why is Everyone Flocking to Bluesky?

Bluesky isn’t just another social media platform. It’s built on something called the Authenticated Transfer Protocol (AT Protocol), which gives users more control over their experience—think customizable feeds, better privacy, and no Mark Zuckerberg tracking your every move.

Here’s why it’s gaining traction:

• Decentralization: You decide how your content is discovered, instead of relying on one-size-fits-all algorithms.
• Authenticity: No spammy ads or oversaturated feeds—just real conversations.
• Early Adopter Perks: Getting in now is like showing up to the party before it’s packed. You can build your audience early and grow as the platform expands.

Step 1: Sign Up and Verify Your Domain

Gone are the days of waitlists—Bluesky is now open to everyone! 🎉 Getting started is quick and easy:

1. Sign Up: Head to Bluesky’s website or download the app directly from the iOS or Android store. Create an account using your email address or choose a handle.
2. Set Up Your Profile: Add a profile photo, a short bio, and a link to your website or portfolio. This is your chance to make a strong first impression.
3. Verify Your Domain: If you have a personal website or brand domain, you can verify it to establish credibility. This replaces your handle with your domain name (e.g., yourname.bsky.social becomes yourname.com). Domain verification not only looks professional but also strengthens your brand presence on the platform.

💡 Pro Tip: To verify your domain, add a simple TXT record to your DNS settings. Bluesky provides a step-by-step guide to help you through the process.

Step 2: Understand the Bluesky Basics

Bluesky looks familiar (think: early Twitter vibes), but it’s got its own lingo and standout features:

• Posts: Like tweets, but capped at 300 characters. Short, sweet, and impactful.
• Skys: The Bluesky version of a retweet. Share other people’s posts to amplify their voice.
• Custom Feeds: Here’s where Bluesky gets spicy. You can create or follow feeds tailored to specific topics. Into #VermontSmallBusiness? Create a feed just for that!
• No Ads: That’s right—no ads interrupting your scroll.

Step 3: Start Building Your Community

Bluesky thrives on connection. It’s less about chasing clout and more about real conversations (finally, right?). Here’s how to build your presence:

• Follow the Movers and Shakers: Search for people in your industry or niche to start curating your feed.
• Engage, Don’t Just Scroll: Like, comment, and “sky” (repost) content that resonates with you.
• Show Up Authentically: Share tips, ask questions, or even start a thread about what you’re working on. Bluesky users love behind-the-scenes content!

Step 4: Create Content That Stands Out

The vibe on Bluesky is less polished, more real. Here’s how to craft content that resonates:

• Keep It Short and Sweet: With a 300-character limit, get straight to the point.
• Start Conversations: Ask thought-provoking questions or post relatable content.
• Use Visuals: Images add personality to your posts—think memes, branded graphics, or a peek into your daily life.
• Repurpose Smartly: Already creating Instagram content? Rework it for Bluesky! Share quotes, tips, or stories in a simplified way.

💡 Example Post: “Struggling to come up with content ideas? Here’s my hack: Pick 1 theme per week and build 3 posts around it. ✨ What’s your theme this week? Let’s brainstorm together!”

Step 5: Is Bluesky Worth the Hype?

Let’s be real: Bluesky is still in its early days. The audience is small, the features are evolving, and, yes, there are some growing pains. But if you love the idea of being part of something innovative, now’s the time to hop in.

Here’s who should try Bluesky:

• Business Owners: If your audience loves authenticity and innovation, Bluesky could help you reach them.
• Creators: Share your content in a space with fewer distractions.
• Curious Minds: If you’re the type to get excited about trying new platforms, this one’s for you.

Final Thoughts

Bluesky isn’t just another shiny new app - it’s a chance to rethink how we connect online. Whether you’re jumping ship from Meta or just looking for a fresh way to engage with your audience, this platform has potential.

So, grab your handle, set up your profile, and start experimenting. Who knows? Bluesky might just be the social media home you didn’t know you needed.

Ready to explore Bluesky and learn how to make the most of it? Check out my free resource: An Intro to Bluesky. It's packed with tips and insights to help you hit the ground running on this exciting new platform!