7 Ways Hashtags Are a Power Tool For Your Social Media Platforms

Did you know that hashtags help you increase visibility, brand awareness, and reach new audiences for your business? It’s true. Since the beginning, using hashtags has been a proven strategy for getting your content in front of users who normally might not normally see it. 

In this blog post, we’ll discuss 7 of the many ways that hashtags serve as a power tool for your social media platform and why you should care. Let’s get into it.

Why Should You Care About Hashtags?

Hashtags are powerful for boosting visibility, engagement, and connection on social media. They expand your audience beyond immediate followers, making your content discoverable to those interested in specific topics. So, not only is your content funneled to more people, but it's also funneled to the right people: those who care about what you're posting. 

Now that we’ve covered why you should care about hashtags, let’s discuss exactly how they help boost your social media strategy: 

Way 1: Discovery and Reach 

Hashtags help people discover content that interests them. When you use relevant hashtags, your posts can be found by them, expanding your reach beyond your immediate followers. As a result, the new users seeing your content might be interested in giving you a follow as well, expanding your audience over time. 

Way 2: Categorization 

Hashtags categorize your content, making it easier for users to find posts related to specific themes or topics. This organization helps them navigate the amount of content online– and connects likeminded individuals on each platform. 

Way 3: Engagement 

Posts with hashtags often receive more engagement than those without, as they make your content more searchable and visible– increasing the likelihood of likes, comments, and shares. As a bonus, the more users are interacting with your post, the more attention the algorithm gives it, further boosting your content. 

Way 4: Trending Convos

Hashtags allow you to join trending conversations and events. By using popular or trending hashtags, your content can become part of larger discussions, increasing its visibility. An example of this is the hashtag #bratsummer, which has 28.5 posts (and counting!). #Bratsummer is in response to the album “Brat” by pop artist Charli xcx, who has utilized social media as a way to build a brand around her album - drastically increasing its hype. 

Way 5: Brand Awareness

Branded hashtags help create and promote campaigns. They encourage user-generated content (or UGC) and participation, enhancing brand loyalty and credibility. Popular examples of this are #ShareACoke by Coca Cola or #LikeAGirl by Always, hashtags that encourage users to get involved in a specific campaign– sometimes even rewarding users for using the hashtag. 

Way 6: Community Building

Hashtags help build communities around specific interests. By using and following relevant hashtags, you can connect with like-minded individuals and foster a sense of belonging online. 

Way 7: Data Analytics

In this house, we love data. Hashtags provide valuable data that helps you track which ones generate the most engagement, allowing you to refine your strategy for better results moving forward. By analyzing the performance of different hashtags, you can identify trends and preferences within your audience. 

Ready to level up your hashtag game? I’d love to give you immediate steps to help you grow your business’ social media presence. Reach out to me to get in touch!